Motorheadphones product launch party

This February, Motörhead will launch a complete assortment of headphones and earphones in the Asia market and their 1st stop is Thailand! The first generation’s assortment will consist of nine products in total, three headphones, and six in-ear models. All will be sold under their new brand name Motörheadphönes.

Motörheadphönes will be the first life style brand in the headphone segment that globally will focus on the rock/pop audience, a target group who are critical listeners and goes with the attitude that rock stands for. The Rock audience is by far the largest group of music listeners, according to surveys on what music the consumers are streaming. The headphones have gained much success during the fall/winter launch in Europe and rated top 5 out of ten best headphones in the daily paper The Independent U.K. after two weeks on the market. And with the recent launch at CES in Las Vegas, U.S.A., with Lemmy Kilmister, we have been featured in hundreds of articles including the Rolling Stone and Tech Crunch.

Price range will be between B1,500-1,800 for the ear phones and B3,000-3,900 for the headphones. Most models will be smartphone-ready, two of the headphones will be equipped with the new developed microphone ‘Controlizer’, which will be one of the most advanced remote controls on the market. The products will be available on the Thai market in the middle of February.

The products are developed audio- and design-wise together with Motörhead and a longtime experienced sound expertise from the hometown of harder rock in Gothenburg, Sweden, led by Anders Nicklasson with 30 years’ experience from Audio development. The development of the headphones took two years and they are developed from zero and based on professional studio headphone technology. The Distribution and marketing is handled worldwide by Krusell International AB.

Invitation to Product Launch

WHO: Anders Nicklasson, Brand Manager of Motorheadphones

Marcus Krusell, Sales Director APEC

Kong Karoon, Singer/ Actor

DJ Cleo, Celebrity DJ

Surprise celebrities…

WHAT: Official Thailand unveiling of Motorheadphones

WHEN: Thursday, February 21st, 2013 at 6pm. Product presentation to begin

at 7:30pm. Press should arrive no later than 7:00pm.

Interview with Kong Karoon and DJ Cleo at 7:45pm.

WHERE: ALOFT Hotel Bangkok (Sukhumvit 11)-2nd Floor at wxyz Bar, food and drinks are on us!

WHY: Because you want to be louder than everyone else, be the

first to experience the dynamics of the new Motorheadphones

and to meet Singer/Actor Kong Karoon and other fans of the Motorhead’s.

For more information about the Motörheadphönes and the band Motörhead, please visit: http://www.motorheadphones.asia

For further information and comments, please contact:

Mr. Anders Nicklasson

Brand manager Motörheadphönes

Phone: +46 313380026

Mobile +46 737079226

E-mail: anders@motorheadphones.com

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Mr. Marcus Krusell

Sales Director APEC

Phone: +66 (0)2 260 0222 ext 101

Mobile: +66 (0)81 867 3313

E-mail: marcus.krusell@krusell.co.th

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Ms. Pudsadee (May) Sinthananukul

Senior Marketing, Krusell

Phone: +66 (0)2 260 0222 ext 103

Mobile: +66 (0)83 072 8508

Email: pudsadee.s@krusell.co.th

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For public relations, please contact;

Ms. Able Wanamakok

AWPR & Marketing

Phone +66 (0) 85 889 9930

Email: able@awpr-phuket.com

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Facts:

Motörheadphönes is a rock life style brand, market and distributed by Krusell International AB with 200 million SEK in turnover, an annual production of over 3 million cases and bags, and more than 500 employees. Krusell is a Swedish company exporting high-end cases around the world. After more than 20 years in the mobile phone industry, Krusell is established as one of the leading brands in its niche. Besides cases and covers for smartphones, Krusell also produces cases and bags for laptops and tablets. Moreover, Krusell are also a subcontractor to Sony, Samsung, Sanyo, Honda, Toyota and LG. The headquarters of Krusell are located in Mölndal, Sweden.

For more information, please visit http://www.motorheadphones.asia and LIKE us on our Facebook at www.facebook.com/motorheadphonesthailand